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Completely ubiquitous, the billboards of Chernarus serve to enrich the landscape and add a touch of humor to DayZ. The following is a list of every billboard you may come across in your travels and a bit of information about each one, including a translation of the text.

Alkohol?![ | ]

Alkohol 1

Translation: "Alcohol!? No, I'd rather read this book!"

Czech rendition of Niet meme.

Based on real-life soviet anti-alcohol propaganda (original poster)

Beach Ad[ | ]

BeachAd 1

Translation: "MALDEN - Come to us!"

Beer Ad[ | ]

BeerAd 1

Translation: "Thirsty Sweet Tooth -- IMPORTED SLOVAK BEER * SINCE 1999"

Cigarette Ad[ | ]

CigaretteAd 1

Translation: "Černomorky! Always herself! -- GERNOMORKANAL"

Reference to the Belomorkanal brand of cigarettes.

Escape from Kolgujev[ | ]

EscapeFromKolgujev 1

Translation: "Premier - Ranger Cinema - August 8th, 2009 at 6:30 pm"

Mentions fake companies/brands at the bottom including: Miromax (Miramax), HPO (HBO), Fujyfilm (Fujifilm), and Dolpy Digital (Dolby Digital).

Has the following fake cast: Boris Ebul, Ray Moneypenny, Joe Hlad, Grigori Martinez with direction, and a special appearance by Andrew Shatterhand.

Kino Hraničář is real cinema in Ústí nad Labem. Probably a reference to the part of Czech Republic of which game map is inspired.

Everon[ | ]

Everon 1


Florist Ad[ | ]

FloristAd 1

Translation: "Flowers and Gardening Tools"

"Cibulka" means "bulb" (like a plant).

Kids With Ice Cream[ | ]

KidsWithIceCream 1

Translation: "Ice Cream of the Future"

This slogan is possibly a play on the same slogan used by American ice cream company Dippin' Dots.

Megakoncert '02[ | ]

Megakoncert 1

Translation: "Nestor of Nogovan pop plays his greatest hits! -- August 8th, 2009 at 7:00 pm - RACING CLUB TEZ CHERNOGORSK - FACTORY CLUB TEC CHERNOGORSK"

Pizza Presto[ | ]

PizzaPresto 1

The billboard says "www.pizzapresto.cs" at the bottom, referencing the actual website for an actual restaurant in Mníšek pod Brdy in the Czech Republic (

The .cs extension is meant to imply Chernarus, but was once used for Czechoslovakia prior to the dissolution of that country.

Political Ad #1[ | ]

PoliticalAd1 1

Translation: "Everything we do, we do for you. -- Alexander Baranov -- Party Elects New Order (Elect the New Order Party)"

Political Ad #2[ | ]

PoliticalAd2 1


Recruitment Ad[ | ]

RecruitmentAd 1

Translation: "Save Your Homeland -- ( Protect your ground! ) -- Armed Forces [of] Chernarus -- ( Chernarussian Defence Forces)"

Sahrani[ | ]

Sahrani 1

Translation: "Sahrani - Paradise just a flight away..."

Soda Ad[ | ]

SodaAd 1

Translation: "Žlutá Žgrynda -- with raspberry and lemonade (?) flavors!"

Spirits Ad #1[ | ]

SpiritsAd1 1

Translation: "Bardak Liquors (?) [FUCKUP Liquor] -- Clean Your Pipes -- (BARDAK (?))"

Spirits Ad #2[ | ]

SpiritsAd2 1

Translation: "Traditional Chernarusskya vodka. -- From alcohol plant - Bardak and sons."

Toilet Paper Ad[ | ]

ToiletPaperAd 1

Translation: "ARMASAN -- toilet paper -- solid and traditional"

Based on real-life brand HARMASAN in communist Czechoslovakia, produced by Hermanecké papierně.

Tractor Ad[ | ]

TractorAd 1

Translation: "TOZER - SEEDER FOR THE NEW MILLENNIUM -- 76 Liberty Street - Elektrozavodsk - tel/fax: 578944325 -- www.nove-stroje.cs"

Woman With Frying Pan[ | ]

WomanWithFryingPan 1

Translation: "Aluminum cookware for every household!"