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Completely ubiquitous, the billboards of Chernarus serve to enrich the landscape and add a touch of humor to DayZ Standalone. The following is a list of every billboard you may come across in your travels and a bit of information about each one, including a translation of the text.

Alkohol?![]

Alkohol 1.jpg

Translation: "Alcohol!? No, I'd rather read this book!"

Czech rendition of Niet meme.

Based on real-life soviet anti-alcohol propaganda (original poster)


Beach Ad[]

BeachAd 1.jpg

Translation: "MALDEN - Come to us!"

Beer Ad[]

BeerAd 1.jpg

Translation: "Thirsty Sweet Tooth -- IMPORTED SLOVAK BEER * SINCE 1999"

Cigarette Ad[]

CigaretteAd 1.jpg

Translation: "Černomorky! Always herself! -- GERNOMORKANAL"

Reference to the Belomorkanal brand of cigarettes.

Escape from Kolgujev[]

EscapeFromKolgujev 1.jpg

Translation: "Premier - Ranger Cinema - August 8th, 2009 at 6:30 pm"

Mentions fake companies/brands at the bottom including: Miromax (Miramax), HPO (HBO), Fujyfilm (Fujifilm), and Dolpy Digital (Dolby Digital).

Has the following fake cast: Boris Ebul, Ray Moneypenny, Joe Hlad, Grigori Martinez with direction, and a special appearance by Andrew Shatterhand.


Everon[]

Everon 1.jpg

Translation: "NATURE - TRADITION - GOAT CHEESE"


Florist Ad[]

FloristAd 1.jpg

Translation: "Flowers and Gardening Tools"

"Cibulka" means "bulb" (like a plant).

Kids With Ice Cream[]

KidsWithIceCream 1.jpg

Translation: "Ice Cream of the Future"

This slogan is possibly a play on the same slogan used by American ice cream company Dippin' Dots.


Megakoncert '02[]

Megakoncert 1.jpg

Translation: "Nestor of Nogovan pop plays his greatest hits! -- August 8th, 2009 at 7:00 pm - RACING CLUB TEZ CHERNOGORSK - FACTORY CLUB TEC CHERNOGORSK"


Pizza Presto[]

PizzaPresto 1.jpg

The billboard says "www.pizzapresto.cs" at the bottom, referencing the actual website for an actual restaurant in Mníšek pod Brdy in the Czech Republic (pizzapresto.cz).

The .cs extension is meant to imply Chernarus, but was once used for Czechoslovakia prior to the dissolution of that country.


Political Ad #1[]

PoliticalAd1 1.jpg

Translation: "Everything we do, we do for you. -- Alexander Baranov -- Party Elects New Order (Elect the New Order Party)"


Political Ad #2[]

PoliticalAd2 1.jpg

Translation: "ELECT ChDKZ -- VOTE CHERNARUSIAN MOVEMENT OF THE RED STAR (ChDKZ)"

Recruitment Ad[]

RecruitmentAd 1.jpg

Translation: "Save Your Homeland -- ( Protect your ground! ) -- Armed Forces [of] Chernarus -- ( Chernarussian Defence Forces)"

Sahrani[]

Sahrani 1.jpg

Translation: "Sahrani - Paradise just a flight away..."


Soda Ad[]

SodaAd 1.jpg

Translation: "Žlutá Žgrynda -- ...now with raspberry and lemonade (?) flavors!"


Spirits Ad #1[]

SpiritsAd1 1.jpg

Translation: "Bardak Liquors (?) [FUCKUP Liquor] -- Clean Your Pipes -- (BARDAK (?))"


Spirits Ad #2[]

SpiritsAd2 1.jpg

Translation: "Traditional Chernarusskya vodka. -- From alcohol plant - Bardak and sons."


Toilet Paper Ad[]

ToiletPaperAd 1.jpg

Translation: "ARMASAN -- toilet paper -- solid and traditional"

Based on real-life brand HARMASAN in communist Czechoslovakia, produced by Hermanecké papierně.


Tractor Ad[]

TractorAd 1.jpg

Translation: "TOZER - SEEDER FOR THE NEW MILLENNIUM -- 76 Liberty Street - Elektrozavodsk - tel/fax: 578944325 -- www.nove-stroje.cs"


Woman With Frying Pan[]

WomanWithFryingPan 1.jpg

Translation: "Aluminum cookware for every household!"

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